Digital access to culture is a world of opportunity for creative businesses
Alastair | 08 Mar 2010, 12:24

Society advances through the connections we make. Some quite surprising. Last week I discovered a link between Rolf Harris and the search for a breakthrough on nuclear fusion.
Listening to a Desert Island Discs podcast, I caught Jim Al-Khalili talking about the part the BBC World Service played in his Baghdad childhood. He told a story about listening on his birthday with his brother and hearing the presenter dedicate Two Little Boys to him. Anglophile tendencies and English connections eventually brought the family to Britain in the 1970s following Saddam Hussein’s rise to power, and Professor Al-Khalili is now one of our most eminent theoretical physicists – and a brilliant communicator about science.
Also on my list of podcasts to catch up on has been Neil MacGregor’s entrancing British Museum and the BBC. The British Museum contributes the artefacts and Neil MacGregor’s erudition to the partnership, and the BBC its communications expertise. “ title=“A History of the World in 100 Objects “>A History of the World in 100 Objects – a product of a connection between the British Museum and the BBC. The British Museum contributes the artefacts and Neil MacGregor’s erudition to the partnership, and the BBC its communications expertise.
By the magic of digital technology, anyone with a broadband connection, at any time, anywhere in the world (one likes to think), can simultaneously study in close up a 12,000-year-old clovis spear point while listening to Neil associating it’s exquisite yet lethal design with humanity’s ‘restless struggle towards something not yet experienced, something better, more useful, more beautiful.’
The BBC’s figures suggest thousands and thousands of people are doing exactly that. In its first two weeks over 800,000 editions of the programme were heard via online streams or downloads and the podcast went straight to the top of the iTunes chart – normally dominated by comedy and entertainment. Offline, the British Museum says visits are up by ten per cent on the same period last year (which itself was a busy time in the middle of the popular Babylon exhibition).
A History is unquestionably a brilliant example of digital enriching and opening up access to culture, and culture enriching and opening up digital – a relationship I’ve been championing for some time. Last year I asked digital guru Jonathan Drori to come up with a ‘to do’ list for cultural organisations, a guide to using digital access to open up and make the most of our cultural resources.
Tomorrow, Tuesday 9th March, I’m hosting a seminar at Tate Modern with cultural leaders to discuss Jonathan’s recommendations – including freeing up rights to publicly owned cultural material, opening up cultural organisations to social networks, integration of digital technology, encouraging partnerships and experimentation with material, and ideas for revenue sharing deals.
I’ll report back afterwards, but I already see great opportunities here for the creative industries to make mutually beneficial and profitable connections with cultural bodies.

