Ambassador Detail

Paul Bennett
Managing Partner, Europe and Chief Creative Officer IDEO

Paul Bennett joined IDEO, a world leader in human-centred and design-led innovation, in 2001. Clients include Procter & Gamble, Intel, Oxfam, Nestlé and Vodafone. Nominated by business leaders globally as one of the world’s most innovative companies, IDEO employs over 500 staff in eight locations worldwide.

Paul has worn many hats at IDEO; he has created the company’s largest global practice, Consumer Experience Design, managed the San Francisco and London locations, helped establish IDEO’s presence in China, and founded and led the New York office. In 2008 he moved from New York to London to assume a new and additional European role.

Paul is a sought-after spokesperson, writer and speaker. He is regularly invited to speak at events including high profile forums such as The World Economic Forum, TED Global and The AOL CEO Conference.

A keen educator, Paul has taught and coached students from FIT’s (Fashion Institute of Technology, New York) Executive Beauty and Fragrance Marketing programme and Capstone Project; Columbia Business School; Stanford University; and the Royal College of Art.

Jamie Oliver's Ministry of Food and School Dinners
Created by Fresh One Productions

Nominated by Paul Bennett: Managing Partner, Europe and Chief Creative Officer IDEO

Jamie Oliver’s new TV series and campaign Ministry of Food is all about getting people to cook again. During the Second World War, the Government appointed the Ministry of Food to help families make the most of wartime rations. Jamie has been visiting Rotherham, where he’s been teaching a group of local people a new recipe every week. He’s also set up a Ministry of Food centre, which offers advice and recipes as well as basic kitchen skills.

This series follows on from Jamie’s School Dinners, in which he tackled the shameful state of school dinners in a highly acclaimed TV series.

“I love the outcome, process and spirit. It is about making a difference with and to real people. It is co-created, it is humble. It is built outwards from a small group, it embraces experimentation – and significantly, failure is an option. It is an ultimately human-centred innovation.“ Paul Bennett

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