The best of the Creative Economy: Tony Orsten on the late Sheikh Zayed bin Sultan Al Nahyan

Nick | 23 Jan 2009, 11:21

C&binet ambassador Tony Orsten has nominated a portrait of the late President Sheikh Zayed bin Sultan Al Nahyan by Sandrine Pelletier as his most creative innovation of the past year, in the next instalment of the best of the creative economy in 2008.

twofour54 commissioned this portrait of Sheikh Zayed bin Sultan Al Nahyan at the beginning of 2008 to reflect the respect the United Arab Emirates has for the late President, the ‘father of the nation’.  The portrait was created by Swiss artist Sandrine Pelletier who used 350,000 stickers to create a mosaic effect.  twofour54’s intention was to demonstrate that creativity in all its forms is fundamental to their remit.  Upon completion, the portrait will hang in twofour54’s new HQ in Abu Dhabi.

“This portrait is unique.  To our knowledge, His Highness’s likeness has not been used in this way before.  We sincerely hope that the boldness of the image and the artistic processes will, in its way, stimulate people in our region to embrace the content creation opportunities which twofour54 will offer.“