The best of the Creative Economy: Laurence Green on the The National Gallery ‘Grand Tour’

Nick | 26 Jan 2009, 11:08

C&binet ambassador Laurence Green, founding partner and Chairman of Fallon London, has nominated The National Gallery ‘Grand Tour’ as the most creative innovation of the past year. This nomination is the latest installment of C&binet’s best of the creative economy in 2008.

Creative Agency, The Partners, developed the concept of hanging some of The National Gallery’s world famous collection around the streets of Soho, Piccadilly and Covent Garden to create a giant, interactive gallery and bring art to a wider audience.

“An audacious but thrillingly simple response to the most fiendish of briefs: connect the National Gallery’s collection with people who don’t go.  Here the medium is the message: a thoroughly modern communications idea.”